It’s never easy growing a small business. As they say, there are no shortcuts to success, and you can’t grow without spending a great deal of time and money. To make matters more difficult, you’re going up against established competitors with significant market share and cash flow. At Watermelon Analytics, we offer innovative marketing solutions that can help your reach the next level. Our search engine marketing consultants work closely with smaller marketing agencies to address their analytics needs. For this reason, we came up with three ways our SEM consultants in New York City can help you close the gap between your business and its more well-known competitors.

Boost Your SEO

Search engine optimization, or SEO, is all about helping businesses get found in organic search. Our consultants know the right SEO tools to scan through a website and the subsequent steps to make its content more visible online. Through careful use of analytics, an SEM consultant can find the right keywords and strategies to get more clicks and increase web traffic.

Because search engines like Google, Yahoo, and Bing are always updating their algorithms, it can be tough to keep up. An SEM consultant can help you stay up to date on the latest changes, especially if a website drops in the rankings. He or she can investigate the reason and use strategies to restore a website's ranking. By keeping you current on changing SEO trends, tools, and even robotics, your SEM consultant will make sure you are using the best SEO practices in the industry today.

Improve Conversion Rates

Web visits are important, but unfortunately, they don’t always guarantee sales. An SEM consultant can show you what you need to do to improve the content on your service pages, product pages and landing pages.

They can also look at your ads to see how to reach your target audience more effectively. With paid ads, the return on investment can be relatively low. However, an SEM expert can look at your analytics in order to make your ad campaigns more efficient, thereby raising your return on investment. By using marketing analytics effectively, we can lower the costs of getting new customers while raising sales and conversion rates.

Increase Social Media Engagement

An SEM consultant can make a critical difference in your social media engagement. Marketing brands on social media can be difficult, especially with how quickly trends emerge and die out on various platforms. With social media marketing, it’s all about increasing engagement by talking with your audience. You want to use social media to help brands contribute to important conversations.

At Watermelon Analytics, our SEM consultants use social media performance data to figure out the platforms where your audience spends most of its time, the content they’re searching for on these platforms, and what they don’t want to see on social media. We know how to use the data from social media to our advantage to help marketing agencies position their brands to have the greatest social reach.

One of the things that sets our digital marketing agency apart is the personalized service we offer our clients. Our tailored approach means that we spend time getting to know our clients and their specific needs. When you partner with Watermelon Analytics, it means you will have a skilled SEM consultant helping you create meaningful result for your brands. In addition, we bring over two decades of experience using analytics to help clients finds solutions to their digital marketing needs.

If you are interested in finding out more about how our SEM consultants in New York City can grow your business, give us a call at 908-239-2568 or send a message using our online contact form.